Generating ideas - P1,M1 (U21)

 Learning Objective: - Be able to generate ideas for an original media product based on a client brief P1,M1 (U21)

The brief has asked me to make a front page and double page spread  of my genre of music based in North London .My magazine is going to be north London based.  I feel that one of my ideas would about a music venue that the genre that I'm going to do.

P1:U21

• I feel that one of my ideas is going to be focused on festivals,the best Acoustic pop artists in the area and why is hip hop so popular.

Open to interpretation :

• The genre choosen for the magazine 
• My ideas chooses for front and double page spread.
• Produce original content for magazine.

Explicit requirements:

• I must plan pitch , produce the sample pages for a local music  magazine 
• The magazine must focus on music and its development in the north London area.
• The magazine must have online and print format.
• I must include planning documentation when in the planning process for my magazine
• A proposal and sample material /ideas must be created for my magazine pages.

Implicit requirement:

• The genre of the talent and the types of venues included 
• The types of pre-production documentation  used when planning  my magazine e.g location forms for when shooting images for my front cover and double page spread.

M2:U21

Idea 1= A hip hop  based magazine that focuses on the local talent. This will also include an interview with local talent and express what it feels like to be preforming in front of thousand of people. My target audience will be ranging up to teenagers up to mid thirties. I choose to have this content as a possibility  in my magazine as I feel this will intrigue my audience and will inform all the people in the local area all the talent in the area.


Strengths:

1. People may really be interested in local talent and talent that could progress in the area, as people might want people that they know from around from the area to do well and succeed.
2. The magazine shows a real interview with a music artist of what its like to perform in front of thousands of people, this is really good as it allows people to have a feel for what it feels like to carry this out and perform in front of lots of people. This also allows the audience to get involved as they are being made aware what it feels like.
3. This magazine is very informative, which might be passed on as a recommendation and this might increase the target audience .
4. Because it based on the local area i should be able to connect with people and establish a devoted fan base of music lovers.

Weaknesses:

1. Some people might not have an interest in the genre or the local talent, if this happens then this lead to them not buying the magazine which means the magazine won't make the most money it can make as its only got one genre so the target audience is limited.
2. Some people might not even care or like music as a whole.
3. There might not be a lot of musicians in the area, which leads to the loss of content.

Idea 2= A hip-hop based magazine that informs you about the genre (Hip-hop)This will include facts and a big article of the genre of hip hop its self .This will be targeted at an older target audience as it is more factual and a lot of writing involved.. I have decided that this idea could be one of the idea I use due to the content of this, as I feel  its very informative and would grab the attention of the reader.

Strengths:

1. People may love the genre, if they do then this is good as the magazine is all about Hip Hop, and they won't have any complaints.
2. Some people may love facts and figures to do with the genre and they might love the music aswell.
3. Some people may find it very interesting as it might be about something they are really interested in and love.
4. Hip Hop has been a very popular music genre ever since it was first devised in the 1980s. It has a large number of dedicated fans so should establish a core readership.

Weaknesses:

1. If people don't like the Genre then its not going to appeal to them with leads to them not buying it. If this happens the magazine will be missing out on profit and revenue.
2. Some viewers might find the Magazine boring as it about only one genre, Hip Hop.
3. Because Hip Hop is well established there are already a number of competitors and the market is over saturated.

Idea 3= A hip-hop venue magazine. This will include all the venue in north London that Hip-hop is played at. This will be aimed at younger years as more about venues based in NL which is easy to access for youngers. I feel that this idea would be really good as content wise I feel that it gives the audience information about venues in the local area which is good for people that have either moved or don't know anything about what's going on in the area.

Strengths:

1. The magazine is very informative, as it gives information about what music and what artist are playing in that area. This is a massive positive as most people in the area will be really interested as it might be in there local area, and might even be people they know.
2. It also acts as a calendar as it tells you the specific dates and times the artist will be playing in that area, this is really good as it keeps the audience involved and updated with what is going on.
3. People might love this as it is all about the genre and places it will be played at, this is also really informative.

Weaknesses:

1. Could be seen as really repetitive and boring which might lead to the customers to stop carrying out repeat purchase, which can effect the cash flow of the magazine in the future.
2. Most of the information in a magazine like this is available on the internet. In terms of the print format the internet will be a lot more up to date because information in the print magazine might change before the concert.

Conclusions:
I feel that idea 1 is a good idea as it gives people reading my magazine information about what the local talent is and what  is going to happen and what artist are going to preform at those events. This also accounts for advertisements for the artist  as in my magazine there will be specific dates and where they are performing so if people want to watch them then they will show up. The weakness of this idea is that there are plenty more ideas that could be put in place and this idea might not appeal to the target audience. The brief tells me to make a magazine for North London about the type of music in North London, i am going to complete this by making a magazine which informs people are my genre of music ,Hip hop. Hip Hop is a very popular genre of music with in the area of North london.

Idea 2 is a good idea as it gives off a lot of information which could intrigue the target audience , acoustic pop is also a popular form of music to listen to in north London so it will appeal to a large range of target audience however this idea is quite week as people might get a bit bored as it is just based on pop its self.

Idea 3 would be to do a venue based magazine where all the pop artist and the genre of  Acoustic pop is being played at. An advantage of this idea is its helpful for the target audience to know where the music is being played at so they are able to attend.

I feel that the best idea that would work very well is idea number 3 as I feel that this is the most informative idea and the one that will give off the most information.